Chrissina Goncalves

Chrissina Goncalves is a seasoned digital marketing expert with a passion for guest experience, innovation, and data-driven strategy. Having worked with Subway® previously, she rejoined the brand in early 2025 as Senior Manager, Digital Experience, bringing a wealth of global expertise in CRM, loyalty, and digital transformation.

With a career spanning leading brands in FMCG, QSR, financial services, and eCommerce, Chrissina has been at the forefront of digital evolution – developing cutting-edge Martech solutions, optimising guest engagement, and driving business growth. Her ability to blend technology with consumer insights has made her a key player in enhancing Subway’s digital ecosystem.

Chrissina is committed to delivering seamless, impactful experiences that elevate the brand, empower franchisees, and keep Subway® ahead in an ever-evolving digital landscape.