There has never been a more exciting time in Subway® Australia and New Zealand! Our guests are tasting the changes to our core ingredients and our fresh menu options and experiencing our vibrant next-generation restaurants. These exciting changes are all part of the Subway® brand evolution that’s occurred over the past two years.
In June 2020, the Subway® business will come together to celebrate our brand transformation and explore our roadmap for the year ahead, at the Australia & New Zealand Subway® Convention. This will be a time for our franchise owner community and wider supplier network to collaborate, learn and engage with one another.
While our biennial conventions are always exciting opportunities to celebrate innovation, quality and the success of our Subway® family, Convention 2020 will also represent significant progress for us toward our restaurant and menu revitalisation and this success is cause for additional celebration. Since our last event, our rebranding across Australia and New Zealand has taken place. We’ve also launched third-party delivery, the Subway® Australia app and Subcard® loyalty program. Multiple stages of our menu evolution have been completed and we’re setting a new standard for our guest experience with our next-generation restaurants.
While fast-paced changes have been made in the Subway® business, there is more exciting progress still to be made, which is why we are inviting you to partner with us for Convention. Our Franchise Owner network is eager to connect with our supplier partners to learn more about their products, equipment and services. Many of our Franchise Owners are considering the changes and investment for their business. Now is the ideal opportunity to connect directly with our community to increase knowledge of products and understand our guests’ feedback.
We are inviting you to Subway® 2020 Australia & New Zealand Convention in Melbourne, to join the key stakeholders of the Subway® brand, both as a participant, but also as a Sponsor and Exhibitor. We are asking valued Supplier Partners from financing, technology, equipment, food and marketing to join us for this event, as Sponsors, Exhibitors and part of our Subway® family. As a Sponsor and Exhibitor, you will have the opportunity to showcase your products and services to our Delegates: Business Development Agents and their teams, Franchise Owners and their teams, IPC Asia Pacific and its team as well as Subway® and its leadership team.
Subway® remains the largest quick service restaurant chain in both Australia and New Zealand and is also growing rapidly across South East Asia. With the IPC servicing the Asia Pacific, this is an opportunity to grow with Subway®.
As a valued Supplier Partner of Subway® I invite you to join us for the Subway® 2020 Australia & New Zealand Convention. Thank you for your ongoing support,
I look forward to connecting with you in Melbourne.
Subway® Australia and New Zealand Country Director
Every two years, Australia and New Zealand Franchise Owners have a rare opportunity to come together as one community; to learn; to share; and to celebrate. This is the essence and purpose of the Australia & New Zealand Subway® Convention.
IPC Asia Pacific has always been very proud of the role that we play in enabling this unique event to happen; and for the support and involvement that you, our Supplier Partners, undertake.
For me, it has become especially important to have this time together to fully engage in the many, fast-paced changes being directed by the brand and implemented by IPC Asia Pacific together with you, our Supplier Partners.
The 2018 Convention was the first time that this event also became the vehicle for enabling change, as the many transformative elements that had been worked on over the previous two years started to appear in restaurants right across the region. 2020 will see more clear demonstrations of change as we continue to support this extraordinary brand’s transformation. From the 23+ food items that have already changed this year; through to the evolving packaging portfolio, equipment and restaurant design items, Franchise Owners are making decisions now about when to upgrade their restaurants and what choices they should and can make and it is our intention to help showcase this for them.
Of increasing interest and importance is the new and improved services now available through the use of technology in the retail space. In 2018 we introduced a larger Technology Zone in which we gave Supplier Partners the chance to showcase a range of required and optional products to Franchise Owners. Because of this, our Supplier Partners saw increased sales and better engagement.
In 2020, we intend to increase the size and scope of this area yet again, as well as running several workshops and surgeries on how to better and more fully engage with a growing range of technology products and services.
The vast array of food, packaging, equipment, décor, distribution, technology, support and service sector Supplier Partners required to enable Subway® restaurants to open and operate every day cannot be underestimated.
This event is a truly rare opportunity for Franchise Owners to interact directly with your business; to understand what’s on offer; to taste, touch and discuss those items. It is through the demonstration of these products that our Franchise Owners make informed choices about what to choose and what to push in their restaurants.
I formally invite you to join us as sponsor, exhibitor and, most importantly, as part of the Subway® community in Melbourne at the Subway® 2020 Australia & New Zealand Convention. We look forward to working with you to embrace this opportunity to connect with your customers.
CEO, IPC Asia Pacific