Paul Bailey

Paul Bailey is a seasoned digital leader with over 20 years of experience in marketing, loyalty, guest technology, and business transformation. As Head of Loyalty for Subway® ANZ since March 2024, Paul has been at the forefront of redefining guest engagement, leveraging innovative loyalty strategies, third-party delivery (3PD) campaigns, and digital marketing to drive growth.

Throughout his career, Paul has held key leadership roles at industry giants such as Tourism Australia, Woolworths Rewards, Telstra, and amaysim. His expertise spans loyalty transformation, AI and automation, e-commerce, and performance marketing, positioning him as a thought leader in the evolving digital landscape.

Passionate about harnessing data, automation, and real-time insights to drive guest engagement and maximize profitability, Paul is committed to shaping the future of loyalty at Subway®, ensuring that every guest interaction delivers value and strengthens brand connection.