Rachael Hockaday

Rachael Hockaday has spent decades learning what’s important to customers. Today she heads up retail marketing specialist, Haeday, as Managing Director, where she guides business leaders to deliver results best for their brands. Her experience is proven working with some of the world’s leading companies such as Subway, Lorna Jane, Terry White Chemists and Super Retail Group.
2025 marks the 15th anniversary of Haeday, which continues to thrive by delivering insights and unique strategy to retailers about the power of in-store marketing, local area marketing, POS, window display, effective merchandising; curating the brand and retail experience from within 100m of your store-front.

As a retail expert, Rachael is an experienced speaker and awards judge and will lead a number of must-see sessions on retail strategy excellence. Session topics will focus on nailing marketing to your local area, leveraging the MyLAMP™ platform to support your Subway business, and ways to effectively target your community with relevant marketing messages, assets and advice.
Supercharge your marketing efforts by tapping into Rachael’s unique insights and wealth of experience working with franchise organisations.